Shaping the Future
of Indian Tourism

Shaping the Future
of Indian Tourism

Credit: Husain Akbar

Tourism at a glance

Tourism at a glance

USD 190 Bn contribution to Indian GDP

Credit: Husain Akbar

USD 190 Bn contribution to Indian GDP

Credit: Husain Akbar

USD 190 Bn contribution to Indian GDP

Credit: Husain Akbar

1 out of every 13 jobs is in Tourism

Credit: Husain Akbar

1 out of every 13 jobs is in Tourism

Credit: Husain Akbar

1 out of every 13 jobs is in Tourism

Credit: Husain Akbar

USD 35 Bn Revenue from Foreign Tourists

Credit: Husain Akbar

USD 35 Bn Revenue from Foreign Tourists

Credit: Husain Akbar

USD 35 Bn Revenue from Foreign Tourists

Credit: Husain Akbar

India’s tourism potential

India’s tourism potential

By 2035 Indian Tourism can generate ~$490 billion and ~64 million direct jobs

By 2035 Indian Tourism can generate ~$490 billion and ~64 million direct jobs

We are helping realise this potential.

We are helping realise this potential.

About us

About us

We are a not-for-profit organisation working to transform India’s tourism sector into a powerhouse of growth and sustainability.

We are a not-for-profit organisation working to transform India’s tourism sector into a powerhouse of growth and sustainability.

We partner with government bodies, industry leaders, knowledge institutions and community stakeholders to design evidence-based policies and strategies to create livelihoods, safeguard heritage, and strengthen India’s position on the global tourism stage.

We partner with government bodies, industry leaders, knowledge institutions and community stakeholders to design evidence-based policies and strategies to create livelihoods, safeguard heritage, and strengthen India’s position on the global tourism stage.

Credit: Husain Akbar

Credit: Husain Akbar

Our story

Our story

Our story

Atithi Foundation was born out of the belief that with the right policies, data, and collaboration, India can unlock its tourism potential, creating millions of jobs, boosting local economies, and preserving our treasures for future generations.

Atithi Foundation was born out of the belief that with the right policies, data, and collaboration, India can unlock its tourism potential, creating millions of jobs, boosting local economies, and preserving our treasures for future generations.

Atithi Foundation was born out of the belief that with the right policies, data, and collaboration, India can unlock its tourism potential, creating millions of jobs, boosting local economies, and preserving our treasures for future generations.

India’s unmatched heritage, natural beauty, and cultural depth, has a strong tourism potential.

India’s unmatched heritage, natural beauty, and cultural depth, has a strong tourism potential.

43 UNESCO Heritage Sites

43 UNESCO Heritage Sites

43 UNESCO Heritage Sites

13 Blue Flag Beaches & 89 Ramsar Sites

13 Blue Flag Beaches & 89 Ramsar Sites

13 Blue Flag Beaches & 89 Ramsar Sites

116 National Parks & 573 Wildlife Sanctuaries

116 National Parks & 573 Wildlife Sanctuaries

116 National Parks & 573 Wildlife Sanctuaries

Yet, India captures less than 1.5% of the global tourist footfall, far below global peers.

Yet, India captures less than 1.5% of the global tourist footfall, far below global peers.

Atithi Foundation exists to change this – By making India a tourism powerhouse.

Atithi Foundation exists to change this – By making India a tourism powerhouse.

Our vision

Our vision

Our vision

Our vision is to help make India a $490 billion tourism economy by 2035, with inclusive growth, preserving heritage, and showcasing the nation’s culture and natural beauty to the world.

Our vision is to help make India a $490 billion tourism economy by 2035, with inclusive growth, preserving heritage, and showcasing the nation’s culture and natural beauty to the world.

Credit: Husain Akbar

Our Team

Our Team

Narendra S

Narendra S

Narendra S

Shruti Slaria

Shruti Slaria

Shruti Slaria

Shubham Mogha

Shubham Mogha

Shubham Mogha

Sharanya Kannan

Sharanya Kannan

Sharanya Kannan