

Shaping the Future
of Indian Tourism
Shaping the Future
of Indian Tourism
Credit: Husain Akbar
Tourism at a glance
Tourism at a glance

USD 190 Bn contribution to Indian GDP
Credit: Husain Akbar

USD 190 Bn contribution to Indian GDP
Credit: Husain Akbar

USD 190 Bn contribution to Indian GDP
Credit: Husain Akbar

1 out of every 13 jobs is in Tourism
Credit: Husain Akbar

1 out of every 13 jobs is in Tourism
Credit: Husain Akbar

1 out of every 13 jobs is in Tourism
Credit: Husain Akbar

USD 35 Bn Revenue from Foreign Tourists
Credit: Husain Akbar

USD 35 Bn Revenue from Foreign Tourists
Credit: Husain Akbar

USD 35 Bn Revenue from Foreign Tourists
Credit: Husain Akbar
India’s tourism potential
India’s tourism potential
By 2035 Indian Tourism can generate ~$490 billion and ~64 million direct jobs
By 2035 Indian Tourism can generate ~$490 billion and ~64 million direct jobs
We are helping realise this potential.
We are helping realise this potential.
About us
About us
We are a not-for-profit organisation working to transform India’s tourism sector into a powerhouse of growth and sustainability.
We are a not-for-profit organisation working to transform India’s tourism sector into a powerhouse of growth and sustainability.
We partner with government bodies, industry leaders, knowledge institutions and community stakeholders to design evidence-based policies and strategies to create livelihoods, safeguard heritage, and strengthen India’s position on the global tourism stage.
We partner with government bodies, industry leaders, knowledge institutions and community stakeholders to design evidence-based policies and strategies to create livelihoods, safeguard heritage, and strengthen India’s position on the global tourism stage.
Credit: Husain Akbar



Credit: Husain Akbar



Our story
Our story
Our story
Atithi Foundation was born out of the belief that with the right policies, data, and collaboration, India can unlock its tourism potential, creating millions of jobs, boosting local economies, and preserving our treasures for future generations.
Atithi Foundation was born out of the belief that with the right policies, data, and collaboration, India can unlock its tourism potential, creating millions of jobs, boosting local economies, and preserving our treasures for future generations.
Atithi Foundation was born out of the belief that with the right policies, data, and collaboration, India can unlock its tourism potential, creating millions of jobs, boosting local economies, and preserving our treasures for future generations.
India’s unmatched heritage, natural beauty, and cultural depth, has a strong tourism potential.
India’s unmatched heritage, natural beauty, and cultural depth, has a strong tourism potential.
43 UNESCO Heritage Sites
43 UNESCO Heritage Sites
43 UNESCO Heritage Sites
13 Blue Flag Beaches & 89 Ramsar Sites
13 Blue Flag Beaches & 89 Ramsar Sites
13 Blue Flag Beaches & 89 Ramsar Sites
116 National Parks & 573 Wildlife Sanctuaries
116 National Parks & 573 Wildlife Sanctuaries
116 National Parks & 573 Wildlife Sanctuaries
Yet, India captures less than 1.5% of the global tourist footfall, far below global peers.
Yet, India captures less than 1.5% of the global tourist footfall, far below global peers.
Atithi Foundation exists to change this – By making India a tourism powerhouse.
Atithi Foundation exists to change this – By making India a tourism powerhouse.
Our vision
Our vision
Our vision
Our vision is to help make India a $490 billion tourism economy by 2035, with inclusive growth, preserving heritage, and showcasing the nation’s culture and natural beauty to the world.
Our vision is to help make India a $490 billion tourism economy by 2035, with inclusive growth, preserving heritage, and showcasing the nation’s culture and natural beauty to the world.
Credit: Husain Akbar


