The Seven Point Programme

Atithi Devo Bhavah is a seven point program of hospitality and training that must be embraced by each and every one of us. Here’s a little insight into each one of the seven points:

Samvedan Sheelta or Sensitisation
Educate various sections of the tourism industry on how each one of them contributes to the growth of the tourism industry.

Prashikshan or Training and Induction
Teach people how to approach and interact with a tourist, as this forms the ‘moment of truth’ in any service industry.

Prerna or Motivation
Motivate people to participate in this programme through various measures e.g. awards/recognition for the best worker in the segment.

Pramani Karan or Certification
Certification to ensure that standards shall be maintained at all times in the training programme.

Pratipushti or Feedback
Obtain feedback from the tourists about the service they have received and the experience they’ve had.

Samanya Bodh or General Awareness
The mass media communication campaign will be undertaken to create general awareness among the public about the necessity and the benefits of the Atithi Devo Bhavah programme.

Swamitwa or Ownership
Adopt the Atithi Devo Bhavah movement as your own, fellow Indians, for many livelihoods are dependent on tourism.

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